Born in 1866, Edward Penfield received his training at the Art Students League in New York City and went on to become the art director at Harper’s magazine. He designed a series of monthly posters for Harper’s that won enormous critical acclaim and by 1900 he had established himself as an important graphic designer.
Penfield was instrumental in bringing innovation to color printing, creating works that were effective forms of communication. Penfield took inspiration from Jules Chéret, Henri de Toulouse-Lautrec and from Japanese printmaking techniques. Penfield left Harper’s in 1901, but continued to b active in design and illustration.
In addition to creating posters for Scribner’s and Collier’s, Penfield created covers and illustrations for many books and generated numerous commercial commissions.